Establishment of the way ... And has to have the Nineveh

When Mario Prada in 1913 and his brother founded a company to manufacture and sale of leather goods, he could never have imagined that his granddaughter Miuccia would make nearly 65 years later, a fashion empire, international in scale from it.

Miuccia Prada, who had inherited the business from her mother in Milan, designed 1985, first a very simple fashion line. These unusual for its time, understated elegance, she presented to the general public on a first prêt-à-Porter show 1989th This autumn and winter collection was represented by its minimalism, the exact opposite to the bright and often sexualized designs of other designers. This extravagant collection of Prada started the steep climb and took care of worldwide popularity.

capture30032009-2143191992 Miuccia Prada said, with the line "Miu Miu" a reasonably priced line especially for young women to life. The line, named after nickname Miuccias had muted colors, clean lines and was far away from any haute couture. Very young models showed the new low-priced fashion in an unusual environment and thus emphasized an unconventional fashion that exclusively, but also looked a little dated.

In the early 1990's, Prada was a new and very provocative line of a stir. "Ugly Prada" was characterized by thick glasses and garish colors, and thus demonstrated the concept-aware, intellectually. If you like, was "Prada Ugly" ugly fashion for intellectual people. The New York Times, however, recalled a different expression for this somewhat unusual Haute Couture: neo-fascists.

Anna Wintour, editor in chief of Vogue and leading figure of the novel "The Devil Wears Prada," saw in this fashion the only reason to attend the fashion shows in Milan.

Like so many other fashion companies also followed Prada 1990 to the trend of the time, debt is very high, and bought it in a financial jeopardized competitors Fendi. The proportion of shares divided by Prada conglomerate Louis Vuitton Moet Hennessy (LVMH). When it failed to bring the deficit in the Roman fashion house Fendi black numbers, Prada sold its equity stake to LVMH completely. From this risky financial adventures Prada has not recovered.

Today Prada is again increased to the original leather goods. In addition to luggage, it was mainly handbags collections, which helped the company back on its feet. Especially popular are the black, shiny handbags made from parachute nylon, which helped Prada again become world famous. Hardly any other bag, except perhaps the bags from Louis Vuitton that are so often counterfeited, as the bags from Prada Sneakers